Latest brand partnership and merchandise news

Pick a story from the list below | or CLICK HERE to get CMU news in your inbox daily

Music Venue Trust announces Coca Cola partnership
Initial sale of Yeezy stock by Adidas following collapse of Kanye West partnership generated €400 million
Amazon Music announces merch tie-up with Bandsintown
Ed Sheeran heats up hot sauce marketing with Honest Burgers tie-up
Ladbrokes partners with The O2, AEG Presents and NME on ticket giveaways galore
Yves Saint Laurent selling Nirvana “vintage” t-shirts for thousands of pounds
BTS singer V named brand ambassador for Cartier
Warner Music confirms new boss for merch business EMP
50 Cent's cognac bottle battle over
Ed Sheeran gets a giant bear tingly for his hot sauce
Gap sues Kanye West over alterations to former Yeezy store in LA
Boss of Warner Music owned merch company EMP stands down
Adidas to sell off unsold Yeezy stock and share revenues with anti-discrimination organisations
Billboard updates chart rules on bundles yet again
Iron Maiden objects to underwear seller Maiden Wear's trademark application
Adidas shareholders sue over the collapse of its Yeezy partnership
Designer Katie Perry wins Australian trademark battle against Katy Perry
Fall Out Boy release vinyl records filled with their own tears
Travis Barker teams up with mineral water company to launch enema kit
Barclaycard confirms new brand partnership deal with Live Nation's festivals
Taylor Swift reps say rapidly fading merch is probably part of the
Footballers and musicians to play 'Budweiser bar games' in new YouTube series
Bravado sued in Rolling Stones lips dispute
Five musicians charged over involvement with illegal crypto scheme
Pizza Express launches label to release archive of live jazz and soul recordings
Glastonbury announces Vodafone partnership (and some headliners)
Dave Grohl's claim that Canadians invented American football put to the test
Ed Sheeran launches hot sauce brand Tingly Ted’s
Lego unveils fan-designed BTS set
Pharrell Williams named Men’s Creative Director at Louis Vuitton